Introduction
With the rise of social media, videos have become an essential part of marketing strategies. According to Cisco, video content will make up over 82 per cent of all internet activity by 2022. With this explosive growth, brands must find new ways to capture attention and communicate their message effectively. That’s where GIPHY comes to the rescue with its newest free social media tool for video creation.
GIPHY’s free social media tool is a game-changer for content creators and social media enthusiasts. In this blog post, we’ll dive into how you can harness the power of GIPHY to create captivating videos that grab attention and drive engagement. Whether you’re a marketer, influencer, or simply a social media enthusiast, GIPHY’s tool will empower you to unleash your creativity and make a lasting impact on your audience.
GIPHY for Animated GIFs

Founded in 2013, GIPHY is a well-known database for GIFs and stickers and one of the most popular media platforms on the internet today. It has become a staple in social media, messaging, and content platforms, used by both individuals and businesses as a powerful communication tool. With its extensive library of GIFs and stickers, GIPHY has been a leader in engaging audiences, helping users express themselves, and making the digital space a more colourful and user-friendly place.

GIPHY
GIPHY’s new social media tool for video creation comes packed with a powerful set of features that makes it one of the most versatile and intuitive tools on the market. The tool is designed to help you create professional-looking videos quickly and easily. With access to GIPHY’s massive library of GIFs, stickers, and templates, users can customize their videos, and add eye-catching effects, animations & backgrounds. Here are some features that make GIPHY’s social media tool stand out:
Access to a large library of GIFs and stickers
GIPHY’s social media tool offers access to one of the largest libraries of GIFs and stickers with millions of images. This makes it easy for you to add colour, personality and unique touch to your videos. Moreover, the library is sorted by themes, events, and emotions, making it easy to find the right GIF for the right moment.
Customizable filters and templates
GIPHY’s new social media tool offers you a variety of built-in filters & templates. You don’t need to be a design expert to create stunning videos. With a few clicks, you can customize borders, fonts and colours to match your brand’s look and feel.
Easy-to-use drag-and-drop interface
GIPHY’s social media tool is user-friendly, intuitive, and easy to use. You can drop your images on the video timeline and customize them using the drag-and-drop interface. That means you don’t need any editing experience to start creating high-quality videos.
Finally, GIPHY’s social media tool can be integrated into social media platforms like Instagram, Facebook, Twitter, and others. This means you can share your creative works with your followers without leaving those platforms.
How to use GIPHY for video creation
GIPHY’s new social media tool is easy to use, making it simple to create stunning videos quickly and efficiently. Some key steps to creating a video using GIPHY are:
Step 1: Choose a theme & pick your GIFs and stickers
Select a theme that aligns with your brand and then search the GIPHY library for the most suitable GIFs, stickers, and templates that match your theme.
Step 2: Customize the design
Customize your design by adding filters, texts, and borders that match your brand’s persona. Play around with the timeline features, such as pause, trim, and speed, to make your video more appealing.
Step 3: Editing and finishing touches
After you finish the design and add it all together, you can use the built-in editing tools like trimming the video or adjusting the speed of the animation. Once you are happy with the final work, you can share it on your social media platforms.



Best practices for making the most out of GIPHY’s features
To make the most of the GIPHY tool for video creation, it’s essential that you keep some best practices in mind:
– Define your message and keep your video’s theme aligned with your brand’s values
– Use animations to keep the audience engaged and attention
– Use captions or texts that are clear, concise, and easy to read
– Don’t overdo it with effects. Let your brand message speak for itself.
GIPHY’s new social media tool for video creation has opened new doors for social media advertising. It allows brands to create engaging and visually appealing videos quickly without sacrificing quality. With its user-friendly features and an extensive library of GIFs and stickers, anyone can become a video creation expert, even without any prior experience. So, if you’re looking for a way to break through the noise and catch your audiences’ attention, GIPHY’s social media tool might be an excellent place to start.
In conclusion, we hope this blog has shed light on the immense potential of GIPHY in propelling your career to new heights and unlocking exciting opportunities. Embrace this professional network, navigate the ever-evolving landscape with confidence and purpose, and watch as doors open and new horizons unfold. Thank you for joining us on this GIPHY journey, and we wish you every success in your professional endeavours.